Psychology

An interesting discussion of myth and culture by Joseph Campbell

An interesting synthesis of the modern take behaviorism.

An interesting book about how everything we think will make us happy, wont.

An interesting book that takes a number of behavior problems and analyzes them from an economic perspective.

A book about how things spread. Short on practical details, but very interesting.

A book on the power of trusting your instincts. Definitely shaped my thinking in a small way.

A book by the Arbinger institue that talks about the self deceptive nature of the mind and how to come at business from an objective, "out of the box" perspective.

A book about the "stages of changes model" and the trans-theoretical approach to behavior change.